Last updated July 19, 2026. This operational privacy notice should be reviewed with qualified counsel before paid advertising or broad international data collection begins.
Information we collect
We collect the contact details, pet information, story, preferences and consent choices you submit. We also retain limited attribution data such as UTM parameters, landing page and referrer. We do not ask for payment card details on this website.
Why we use it
We use the information to review a commission request, communicate, prepare a proposal, prevent abuse and operate the service. Commission requests are stored as private administrative records and are not published, included in feeds or exposed to search engines.
Photographs
The first website version does not accept original pet photographs directly. Approved applicants receive separate sharing instructions. Public use of the process or finished work is controlled by the consent choices in the proposal.
Retention and rights
We retain enquiries only as long as reasonably necessary for the project, legal obligations and fraud prevention. You may request access, correction or deletion by contacting mrkcal@mrkcal.com, subject to applicable record-keeping requirements.
Services and international processing
WordPress hosting, email, security, Google Analytics 4, PayPal and delivery providers may process the minimum information necessary for their function. Their own notices also apply.
Analytics and cookie choices
Google Analytics 4 helps us understand how visitors arrive from sources such as TikTok, YouTube and search, and which site features are useful. Analytics storage is denied unless you select “Accept Analytics.” You may reject it or reopen Cookie Settings in the footer at any time. Your choice is retained for up to 180 days.
We may measure page use, broad campaign attribution and completed commission enquiries. We do not send your name, email address, phone number, pet story or other free-text form responses to Google Analytics. Limited first-touch and current-touch UTM parameters, landing page and referrer may be retained with a private commission request for operational attribution.